An increasing number of people are asking AI to help answer their money-related questions.
In fact, according to research, between the end of 2025 and April 2026, roughly 49% of people around the world used AI to help guide decisions about savings and investments.
AI may be more convenient, but the information has always been available
Turning to tools such as ChatGPT, Claude, and Google Gemini is without doubt convenient – they’re available 24/7 and have access to a wealth of information about personal finance published online.
From explaining a term you didn’t grasp in a statement to understanding key factors when weighing important financial decisions, AI could indeed save you time. It also means we can spend more time in our next meeting focusing on ensuring your holistic financial planning fits your current circumstances.
From personal finance books to insightful articles and oft-shared rules of thumb, if you had a question, there have long been multiple ways to find the answer.
But it’s not a lack of knowledge that you need to worry about, because your behaviour around investing is likely to have far more impact on your finances.
An inability to understand all the circumstances and apply reason can hamper results
If you’ve ever turned to AI with a question, you’ll likely have seen how it uses what you tell it to supply the answer.
It won’t look deeper at the reason behind the question unless you offer it. And even when you do, it won’t take the deeper meaning into account.
Conversations with prospective clients often focus on how they should spend, save, and invest their wealth for specific purposes. For example:
- Planning ahead to pay for school fees and university
- Setting cash aside to cover emergencies
- Saving for a comfortable retirement.
When people ask us about such topics, we make sure we fully understand what matters to them most.
Sometimes, we speak with people who ask a whole host of questions. Beneath the seemingly disconnected queries, there’s often something else going on that they haven’t yet voiced.
As humans – and expert financial planners – we’re trained to listen. So, when this happens, as well as answering the questions posed, we also ask, “What’s really worrying you?”
Most financial decisions involve weighing pros and cons
Few financial decisions are taken lightly – what you decide to do now could have long-term consequences. For example, helping your children with a deposit for their first home could hamper your financial security in retirement.
While AI is able to set out the potential benefits and drawbacks of decisions, it doesn’t have the experience and knowledge of someone who truly knows and understands you, and it can’t position the decision with a view to the present and the distant future.
Often, the biggest financial mistakes are made when markets have fallen. At those times, chatting with a friendly expert who can help you put things in perspective is far more reassuring than an AI bot that can only regurgitate facts and market valuations.
We’re here to provide human support and guidance whenever you need it
AI isn’t going away, and the tools available are likely to keep getting better. For those who prefer to go it alone and make their own financial and investment decisions without expert input, AI could prove a useful support.
But often, what helps the most is knowing you have someone you can turn to. Someone you trust who will help you stick to the plan.
A big part of our job is to stay in touch – which means we’ll call you when something happens to affect your plan or when a decision we’ve made together is becoming harder due to market conditions or changing legislation.
For example, if you have a UK pension which forms part of your estate plan, we’ll have talked to you about the impending rule change that will bring unused pensions into scope for UK Inheritance Tax.
If you’d like to talk to a human being and get nuanced answers to your finance-related concerns or anything else that’s on your mind, please get in touch – we’d be delighted to answer your questions.
